Boulevard of Chic

Fashion Truck Rally!

Boulevard of Chic (BOC) is Baltimore’s first and only fashion truck rally and shopping event. BOC is about more than shopping; it’s a celebration of the entrepreneurial spirit that has created a national trend in mobile retail. Our mission is to bring savvy entrepreneurs and artists together with fashion-forward consumers to promote the “Shop Local” trend. Experience a variety of mobile boutiques, fashion retailers, food, beauty products and services.

  • BOC III - Fall into Holiday Shopping

  • Saturday, November 8th, 11AM - 5pm
  • Pierce's Park, Downtown Baltimore

To everyone who was involved in BOC2, our fashion trucks, fashion designers, boutiques and clothing stores, independent sellers, makeup artists, hairstylists, models, bloggers, sponsors, staff and to everyone else who came out to support...
THANK YOU for helping make BOC2 an amazing and fun event!

Parking Panda

Boulevard of Chic has partnered with Parking Panda, the nationwide leader in online parking reservations, to allow visitors to purchase guaranteed parking near the Theatre. View real-time availability and pricing at many locations within easy walking distance to the Fashion Truck Rally.

Once purchased, parking is 100% guaranteed even if the location otherwise fills up. Simply present your purchase confirmation at the selected location, and this serves as your payment with no additional payments or fees ever. Parking availability is very limited, so it is strongly recommended that you purchase your parking for the Fashion Truck Rally in advance.

Click below to purchase parking or select a location from the interactive map:

Reserve Fashion Truck Rally Parking Now

Baltimore Parking powered by Parking Panda

Chic Stories

Participating Fashion Trucks & Vendors

Mobile Hobo

Hobo, the renowned leather goods brand, is pleased to announce that it will become one of the first U.S. brands to BOC2 a mobile fashion store. The company, based in Annapolis, MD, will be bringing the country’s most fun and funky accessories to a city near you.

Side Dish Mobile

Side Dish is Baltimore's first accessories-only mobile boutique. You won't find hot dogs or burritos on this truck, but you will find visually delicious treasures that you'll wish you could eat. Side Dish features contemporary pieces for under $25, classic vintage designs, and handmade jewelry from local artists.

Go Gorgeous

Go Gorgeous is pleased to be one of the newest fashion truck vendors in Charm City! Along with fabulous "must have" pieces for the Fall & Winter, the truck presents a fun assortment of all natural lifestyle goods all designed to make you feel as good as you look - from spa candles & lip balm to honey & body scrubs! Looking good = feeling good = doing good! Go Gorgeous!

Charm City Mobile Boutique

Charm City Mobile Boutique is a Baltimore-based women’s boutique on wheels, selling trendy and affordable items that appeal to women of all ages. Alyssa (Coster), owner and operator of the boutique, hand selects the clothing, jewelry, and accessories that eclectically outfit the inside of a 16’ cargo trailer for reasonable prices all under $50.


Grassroots mobile boutique was born out of their brick and mortar store located in Newark, Delaware and hit the road for the first time in May of 2014. Grassroots carries a wide array of novelty items including bohemian style clothes, accessories, jewelry, and novelty gift items.

We our bloggers

Get the scoop on Baltimore’s hottest and most unique shopping event!

Contact us for more information.


Business Opportunities

BOC is a fun and unique shopping experience for women of all ages, their families and friends. This is the opportunity to get your products or services in front of hundreds of style-conscious consumers.

Vendor & Sponsorship Opportunities

To request more information email (

About The Event Producer

BOC is produced by Media Star Promotions (MSP)

MSP is a Baltimore based marketing agency that has developed countless, national events and promotional tours for top brands for over 26 years. MSP’s passion for innovative ideas and Baltimore pride led to the inception of Boulevard of Chic.

Visit the MSP website.


BOC Sponsorships, Vendor Opportunities, and Press


Side Dish Logo
Hobo Logo
Go Gorgeous Logo
Charm City Mobile Boutique