Boulevard of Chic

Fashion Truck Rally!

Boulevard of Chic is Baltimore’s first and only fashion truck rally and outdoor shopping event. More than shopping; Boulevard of Chic is a celebration of the entrepreneurial spirit that has created a national trend in mobile retail. Our mission is to bring savvy entrepreneurs and artists together with fashion-forward consumers to promote the “Shop Local” trend. Experience a variety of mobile boutiques, fashion retailers, food, beauty products and services.

    Boulevard of Chic 2015

Keep Calm and Shop On!

May 30th @ Pierce's Park

11 AM - 4 PM

Guaranteed Parking

We have partnered with Parking Panda, the nationwide leader in online parking reservations, to allow visitors to purchase guaranteed parking near the truck rally. View real-time availability and pricing at several locations within easy walking distance to Pierce's Park.

Once purchased, parking is 100% guaranteed even if the location otherwise fills up. Simply present your purchase confirmation at the selected location, and this serves as your payment with no additional payments or fees ever. Parking availability is very limited, so it is strongly recommended that you purchase your parking for the Boulevard of Chic Fashion Truck Rally in advance, if driving.

Reserve Boulevard of Chic Parking Now

Boulevard of Chic III - Fall into Holiday Shopping 11.07.2014 Pierce's Park

Chic Stories

Featured Fashion Trucks & Vendors

Mobile Hobo

Hobo, the renowned leather goods brand, is pleased to announce that it will become one of the first U.S. brands to BOC2 a mobile fashion store. The company, based in Annapolis, MD, will be bringing the country’s most fun and funky accessories to a city near you.

Side Dish Mobile

Side Dish is Baltimore's first accessories-only mobile boutique. You won't find hot dogs or burritos on this truck, but you will find visually delicious treasures that you'll wish you could eat. Side Dish features contemporary pieces for under $25, classic vintage designs, and handmade jewelry from local artists.

Go Gorgeous

Go Gorgeous is pleased to be one of the newest fashion truck vendors in Charm City! Along with fabulous "must have" pieces for the Fall & Winter, the truck presents a fun assortment of all natural lifestyle goods all designed to make you feel as good as you look - from spa candles & lip balm to honey & body scrubs! Looking good = feeling good = doing good! Go Gorgeous!


Grassroots mobile boutique was born out of their brick and mortar store located in Newark, Delaware and hit the road for the first time in May of 2014. Grassroots carries a wide array of novelty items including bohemian style clothes, accessories, jewelry, and novelty gift items.

We our bloggers

Get the scoop on Baltimore’s hottest and most unique shopping event!

For Blogging and VIP Press opportunities please contact Lauren Wilson -


Join the Rally!

To become a vendor with Boulevard of Chic click here!

About The Event Producer

Boulevard of Chic is produced by Media Star Promotions (MSP)

MSP is a Baltimore based marketing agency that has developed countless, national events and promotional tours for top brands for over 26 years. MSP’s passion for innovative ideas and Baltimore pride led to the inception of Boulevard of Chic.

Visit the MSP website.


Boulevard of Chic is a one of a kind shopping experience !
Want the opportunity to get your products or services in front of
hundreds of style-conscious consumers at one time?
For sponsorship opportunities contact us at:


Side Dish Logo
Hobo Logo
Go Gorgeous Logo
Charm City Mobile Boutique